Can Facebook Save Face?

Status update: cultural traction plummets

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Etsy: Market Maker for Makers

The ultimate story catalyst

Umbrellas and a city

2014 Overview

Ready for Change: top brands push our evolution

The battle of the brands: winners and losers in the culture wars

Greater Purpose

Dove soars clear of Nivea

Because you're beautiful, just the way you are…


Apple vs Samsung: Frenemies at the Gate

Is the Next Big Thing already here?

It’s one thing to be a culturally vibrant brand in one part of the world. It’s another to radiate that vibrancy at high amplitude across the world. It means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level.


Is Chanel out-styling Louis Vuitton?

Luxury never shouts, darling…



Booze brands are snoozing and losing

Time to reclaim the cultural conversation?

Do mass alcohol brands still have the same relevance to consumers’ lives as they had in the past?



IKEA: The Best Loved Swede since ABBA

In at No4…the big blue and yellow box


Premium Automotive

The race for a cleaner conscience

Why sacrifice pleasure to the new Gods of Green?

Cultural-Traction-Beverages- Coke


Is Coke still it?

100 years young and still the world’s fizziest drink


Target strikes cultural bull's-eye

When times are tough, a little fun always helps.