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Retail

Etsy: Market Maker for Makers

The ultimate story catalyst

Umbrellas and a city

2014 Overview

Ready for Change: top brands push our evolution

The battle of the brands: winners and losers in the culture wars

Cultural-Traction-Technology- Apple vs Samsung

Technology

Apple vs Samsung: Frenemies at the Gate

Is the Next Big Thing already here?

Cultural-Traction-Luxury
Cultural-Traction-Luxury

Luxury

Is Chanel out-styling Louis Vuitton?

Luxury never shouts, darling…

Greater Purpose

Dove soars clear of Nivea

Because you're beautiful, just the way you are…

Many if not most of the brands with strong VIBE have a halo that radiates well beyond their immediate business. Their purposes tend to include some form of social good that favorably impacts individuals, communities and/or the planet.  They inspire by taking on important issues and making you proud to be associated with their efforts, fostering such a strong connection people would follow them into a totally different category.

Alcohol

Booze brands are snoozing and losing

Time to reclaim the cultural conversation?

Cultural-Traction-Retail-Ikea

Retail

IKEA: The Best Loved Swede since ABBA

In at No4…the big blue and yellow box

Few would have predicted 4th place for the Swedish democratic design giant (€23billion+ annual sales!). OK so they cannot quite compete with the tech trail-blazers Apple and Google but would BMW, Audi or Nike expect to be behind them? We think not.

Cultural-Traction-Premium-Automotive

Premium Automotive

The race for a cleaner conscience

Why sacrifice pleasure to the new Gods of Green?

Cultural-Traction-Beverages- Coke

Beverages

Is Coke still it?

100 years young and still the world’s fizziest drink

Retail

Target strikes cultural bull's-eye

When times are tough, a little fun always helps.