We are a brand development and marketing insight consultancy

Our job is to help clients answer their central marketing questions. Questions about brand, market, innovation and communications. Questions which require answers rich in creativity and rigour.

Most of our clients are Fortune 500 companies but we work with start-ups and challenger brands too. Clients work with us because our answers are sharp, strategic and grounded in insight.

Added Value operates under the business names Added Value, Icon Added Value, Oracle Added Value, Added Value Cheskin, AV-Stratosfera and Added Value Saffron Hill.

Added Value is the largest consultancy within WPP’s Kantar division, a wholly-owned subsidiary of WPP plc.

General Enquiries

www.added-value.com +1 323 436 6647

Press Enquiries

Kate McDougle +44 208 614 1500


Dr Zoë Dowling +1 323 436 6647


Matthew Carr +852 2376 0002


Thorsten Esch +49 911 95930


Dr Inka Crosswaite +27 21 431 4600


Izzy Pugh +44 208 614 1500

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