Added Value’s approach to brand equity

Brand Navigator is our equity management process. At its heart sits an internationally established brand equity model, the Brand Iceberg. Brand Iceberg is a validated predictor of market performance and has been used in over 6,500 brand equity analyses to date, in over 50 countries.

Unlike most other equity systems, Navigator bases its analysis on a number of intelligently coded open ended questions. This allows us to identify which brand assets and activities contribute most to the development of Brand Equity and Brand Magnetism.

Beyond Equity

Brand Equity measures brand health today. A vital metric for any brand. But VIBE provides a third dimension, a view on the strength of your brand’s momentum for tomorrow. Don't let today's picture disguise what the future holds.