Tech titans, Google and Apple, dominate the global terrain with their VIBE. Google is more Inspiring and Exciting, Apple is more Visionary and Bold. They’re joined by other industry innovators, Samsung, Microsoft, and eBay, as well as cars (BMW and Audi), beverages (Coca-cola), and retail (IKEA).
At the very heart of our top 10 brands is a belief in the freedom and opportunity to drive the human race forward. These brands inspire us to dream. They promote the art of clarity and simplicity. They use creativity to look at things differently. And just because they’re big, doesn’t mean they can’t get down with the street. How many brands can do this with such self-confidence and panache? Fewer than you’d imagine.
* All alcohol related questions were answered by respondents of legal drinking age in their respective countries.